The football world continues to look for new revenue models amid the coronavirus pandemic that has suspended league games in some countries, and new partnerships are forming to find sustainable answers in digital space.
The Turkish Association of Associations represents football clubs that play in the Süper Lig, Turkey’s most important football league.
“Few countries in the world match the unique passion Turkish people have for football,” Alex Dreyfus, CEO of Socios and Chiliz, told Cointelegraph:
“This partnership will benefit the entire Turkish football ecosystem at a critical moment for the industry when it is crucial for sports real estate to shift the role of its fans from passive to active.”
Socios has already introduced fan tokens for six Turkish soccer teams that play in different leagues. Together with over 40 global sports organizations, Turkish companies Alanyaspor, Bursaspor, Galatasaray, Göztepe, İstanbul Başakşehir and Trabzonspor use fan tokens and Socios’ voting and reward app to engage and monetize their fans.
Related: Crypto fan tokens are a mixed bag for football fans with disabilities
The new partnership makes the sports-oriented blockchain company the fan engagement partner of the Union of Clubs. Socios will help the union apply new technology to Turkish professional clubs to improve fan engagement, generate new revenue models and increase financial sustainability.
As part of the deal, the Union of Clubs and Socios.com will jointly host a series of workshops and seminars to engage key industry players in discussions on the latest trends in the football business, the announcement said.
Ticket sales and streaming offers make up a large part of the football industry’s revenue. Since the games in most leagues will either be temporarily suspended or played without a full audience during the pandemic, the clubs need new business models. Clubs see fan tokens as a strategic step to improve their digital presence and stay closer to fans.