Manila, Philippines – RFOX Media, a subsidiary of Southeast Asia-based RedFOX Labs, has launched RFOX Run, a new jump-and-run casual game in Myanmar, powered by the prolific tournament game platform Goama. RFOX Run introduces a new gaming reward model called Play-to-Eat, an innovation in the increasingly popular Play-to-Earn model, where players identified as winners and signed up for an RFOX ID receive food vouchers can redeem from foodpanda. the leading food delivery service in Myanmar.
At RedFOX Labs, we believe that blockchain companies have a responsibility to explore humanitarian approaches to the innovations they produce. We believe that through our play-to-eat model, RFOX Run users will get the dual benefits of food rewards and blockchain education, providing them with both instant and long-term solutions.
Top RFOX Run players can claim their prizes through the RFOX Media website by registering for an RFOX ID. The winners receive Foodpanda vouchers, which can be redeemed with a unique voucher ID, and their meals of their choice are delivered to their front door. To start the campaign, RFOX Media provided vouchers worth $ 22,000 as a reward.
The global play-to-earn market, driven primarily by blockchain-based companies, has grown exponentially this year with a total market cap of $ 9.21 billion and an average growth rate of 1,604.12% year-to-date according to an analysis by CoinMarketCap. experiences data on 36 identified play-to-earn companies. From a larger perspective, the video game industry is currently valued at around $ 170 billion and is set to grow to $ 268 billion after five years, according to CoinTelegraph.
In this context, RFOX Media can become a key player in the high-growth play-to-earn market through RFOX Run. Its unique approach to driving further adoption through play-to-eat and other models reflects RedFOX Labs’ efforts to drive blockchain-related growth in Southeast Asia. RedFOX Labs also runs RedFOX Games, which is currently the KOGs Slam! NFT game in closed beta test, further products are about to be launched.
Earlier this month, RFOX Media and Goama partnered to launch RFOX Run in Myanmar with plans to expand the relationship to the Southeast Asia region. This collaboration brings together an audience of more than 20 million people in Southeast Asia and aims to serve the largely untapped gambling market in Myanmar.
Ben Fairbank, CEO and Co-Founder of RedFOX Labs, commented:
“Just weeks after we announced the partnership between RFOX Media and Goama, I am excited to see that it has delivered innovative results through the new RFOX Run game and the first play-to-eat model of its kind in Myanmar . The Myanmar market is still so young, with a lot of potential, and through this collaboration we have quickly launched a new casual game that has the added benefit of rewarding top players with food. We look forward to serving millions in Myanmar with such innovative gaming solutions that we intend to introduce to the country in the future, among other things. “
Wayne Kennedy, CPO and Co-Founder of Goama said:
“We at Goama are very excited to be working with RedFOX Labs to be the first to bring both NFTs and tournament prizes to Myanmar! This supports our drive to provide leading apps across Southeast Asia with an occasional esports platform. We are also very happy to have launched the RFOX Run, in which the users fight for the top spot and at the same time can be compensated with meal vouchers! “
About RedFOX Labs
RedFOX Labs is a Southeast Asian venture builder that identifies and develops successful business models for the region’s emerging markets. It focuses on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel and eSports / gaming, and focuses on adding value to the digital economy through new technologies such as blockchain. As a company, its value is tradable via its native token ($ RFOX).
Official RedFOX Labs channels:
Buy RFOX: https://www.redfoxlabs.io/rfox
RFOX Games Twitter: https://twitter.com/RFOX_GAMES
KOGS Twitter: https://twitter.com/KOGS_GG
KOGS Discord: https://discord.gg/5kNdg7U9bU
foodpanda is a leading delivery platform in Asia dedicated to providing consumers with a wide range of groceries, groceries and more quickly and conveniently. Driven by technology and operational excellence, foodpanda, with its network of retail partners and pandamart cloud stores, is leading the growth of quick commerce (Q-commerce) across the region to offer more on-demand options beyond the millions of grocery deliveries Options. foodpanda operates in more than 400 cities in 12 markets in Asia – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar and Japan. foodpanda is a subsidiary of Delivery Hero, a leading global grocery delivery company. www.foodpanda.com
Goama is a leader in platform gamification, setting the benchmark for digital innovation and retention, and working with some of the world’s largest super apps and brands. Its turnkey solution provides a plug-and-play platform that creates unique gaming experiences that enable its business partners to build engaging communities. Goama partners with the leading apps in more than 24 countries to help them drive user engagement, increase monetization opportunities and attract new users. https://goama.com