In one of the most memorable presentations by Consensus 2021 at the end of May, “You are being manipulated online! This is how crypto could help, ”said Amy James, co-inventor of the Open Index Protocol (OIP), another aspect of Google’s questionable practices and, better yet, a possible solution.
James and co-moderators Dr. Robert Epstein and Devon Read presented a case for the negative impact of Google’s monopoly on search – citing an unregulated ability to influence people with search results and a devastating monopoly condition stemming from the size of their index.
James explained that Google’s index is too large and not open source – so anyone entering the search area or anything that uses indexing and search, like a video platform or a social media platform, either has to deal with Google in order to be To use backend, or hopelessly surpassed by the data that Google has already collected and now hordes.
OIP and PIN Network are working on test cases to extend their open source blockchain layer with a comprehensive record of metadata – something that would allow Web 3 users to track the actions of entities like Google while also providing an index to Delivering New Technologies Players Can Leverage New Search And Social Platforms Indeed, the goal of OIP is to level the playing field, enable new tech companies to compete, and make everyone accountable, including tech giants like Google.
We interviewed James after the consensus in 2021. You can find your answers below.
How will an open metadata layer level the playing field with technology companies? How will it serve the user?
An open metadata layer allows anyone to resell a publisher’s content on their terms, either as a platform or as an individual influencer, and allows anyone to review the terms of a particular dataset – as a result, there will be real competition between platforms for compelling ones and present interesting content to an audience that is interested in it, without the incompatibility problems and waste of inefficiency that arise from the Walled Gardens model.
At the moment, platforms compete with each other based on the content of their index, which means the user has to keep track of the content they want from platform to platform and has a terrible user experience. With an open metadata layer, platforms have to compete based on the performance of their users, not their content, as they all have equal access to the content.
Users gain trust because the system is transparent – they can avoid the headache of the walled garden model and instead support the creators and platforms they like and have confidence in where their money is going.
How long do you think the adoption cycle will be? Is an open metadata layer on blockchain a logical continuation of Web 3?
Web 3 means that data and user anonymity are protected by default, processes that are normally carried out by central data centers are instead carried out by open networks, deep fakes are the source of funny gags but not real threats to the spread of information, and Creative content producers can earn a real and reliable life. And yes, in order to achieve these goals, a uniform and open metadata layer is essential.
Because of the way these Web 3 networks are designed, as they grow, they become more consistent and rewarding for their users – which ultimately leads to a growing pile until this is just the standard way of running a business online.
Sir Tim, when describing the beginnings of building the World Wide Web, used the analogy of a bobsleigh team that has to work really hard to keep their sled moving for quite a while and use tremendous energy to get it going, but eventually is it Your own momentum begins to take over and you jump in and the journey begins.
Are there any short term use cases that you can discuss for the network? What do you think PIN with its metadata layer is ideal for?
The most obvious use case that we are helping to build is a news platform for Al Bawaba, MENA’s largest independent news platform. By using OIP on the PIN blockchain, they get both censorship resistance and micropayments so they can sustain themselves without relying on the mercy of tech giants. PIN’s metadata layer is ideal for all types of public data – scientific and academic data, property and public records in general, all types of digital content such as video and music. If it is on the internet and you want it to be public, the ideal is to use OIP on the PIN network.
As for data gathering, will you be working directly with the publishers to get more input? What advantages does the publisher have?
Yes, absolutely – we have received contributions from publishers while developing OIP and we will continue to do so. Creators and publishers will also have a significant stake in the ongoing management and future development of the OIP specification.
OIP is a figurative David who takes on Goliath technology. It’s hard to argue with Big Tech’s unequivocal monopoly as Google currently has. Obviously, US regulators don’t know how to deal with the changing influence of platforms like Facebook and the dance of big tech companies trying to stay in power, and regulators, the potential threats to free speech and an orderly, genuinely representative democratic system are exposed to government.
What OIP addresses is an existential threat to our society – what happens when private companies know too much and thus gain too much power. The question remains: which publications, states and organizations will get involved next to help OIP build an index from the ground up that can challenge the index that Google has been creating since 1998?
Amy James is co-inventor of Open Index Protocol, an open source specification for a persistent global index, and CEO of Alexandria Labs, a company that develops Web 3 products and services. The specification is currently used by Caltech, Overstock subsidiary Medici Land Governance, the state of Wyoming, MENA’s largest independent news platform, and many others. Open Index Protocol’s mission is to “be the technical solution to the problem of walled garden platforms monopolizing the web”.
Cover modified from image by Pete Linforth from Pixabay
Article originally appeared on Hackernoon.