Indian cryptocurrency exchanges have plans to contribute to the growth of the digital currency ecosystem through targeted advertising campaigns targeting new customers.
As the Economic Times reports, Indian crypto exchanges are stepping up the hiring and planning of product launches and large-scale advertising campaigns to attract new private investors.
The Indian crypto ecosystem is growing with around 15 million active users of cryptocurrencies in the country. Today India remains one of the most promising markets for the emerging asset class. In anticipation of a massive run on its trading platform, Unocoin said it is upgrading its infrastructure.
“The Indian market is all about saving, spending and giving gifts during the Christmas season. When properly addressed, Bitcoin and gift cards can be an interesting option for users as more awareness activity is expected across the industry, ”said Sathvik Vishwanath, co-founder of Unocoin. “We are making our platform technically and operationally fit for the Christmas season.”
The issuance of redeemable gift certificates in the eCommerce world will certainly be used as an important bait to attract new users to most exchanges. For the campaigns, Unocoin plans to issue a coupon code with bitcoins worth Rs 200 for Ganesh Chaturthi.
“Our development team is developing new coupon codes, especially for the festivals. We are testing the server load to deal with an increase in customer transactions,” said Vishwanath.
Other top exchanges, including WazirX and CoinDCX, which are owned by Binance, also have big plans to expand their overall market reach over the upcoming holiday season. Digital asset trading platforms are the main gateway for the public to engage with Bitcoin and the crypto world. CoinDCX said it will add an education and awareness program to the ongoing campaign to take on that responsibility.
“During the Christmas season, CoinDCX wants to raise awareness and share knowledge about crypto through DCX Learn. Through our marketing initiatives, we have always looked for ways to attract and train new investors, ”said Ramalingam Subramaniam, Head of Brand and Communication at CoinDCX.
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