The Fox Broadcasting Company has partnered with Rick and Morty, co-creators of Dan Harmon, to develop what they describe as the “very first animated series fully curated on the blockchain”.
The animated comedy series titled “Krapopolis” will be launched along with a special marketplace selling tokenized digital goods, including non-fungible tokens that depict the characters and artwork that will be shown throughout the show. The show also hopes to reward its most dedicated fans with tokens that unlock “exclusive social experiences”.
In addition to the partnership, Fox announced the start of the new NFT company “Blockchain Creative Labs”, which is expected to operate the marketplace for Krapopolis and other shows in the future.
While few details are known about what exactly “fully curated on the blockchain” means, Fox Entertainment CEO Charlie Collier noted plans to introduce advertising partners to NFTs during a streamed presentation announcing the platform, stating:
“Not to go too far today, but as an ad-supported, artist-centric, animation-obsessed company, Fox will whisk advertisers into the world of blockchain-based tokens, including NFTs.”
Krapopolis is produced by Bento Box Entertainment, which is owned by Fox. The series makes no reference to crypto, however, as it is set in Ancient Greece and focuses on a “flawed family of people, gods, and monsters” trying to run one of the world’s first cities without killing each other. “
Dan Harmon became famous for community writing and co-creation and Rick and Morty – with the animated series Rick and Morty, which won the Primetime Emmy Awards in 2018 and 2020. The series is a loose parody of the popular film Back to the Future, based on the antics of the time-traveling scientist Rick and his grandson Morty.
Justin Roiland, the other co-creator of Rick and Morty. quickly benefited from the recent NFT mania. In January, Roiland sold an NFT titled “The First Edition of Rick And Morty Cryptoart” for $ 150,000 in a silent auction on the NFT platform Nifty Gateway, owned by Gemini.